The Best Time To Tweet For Maximum Exposure

Posted on 14. Jul, 2011 by Guest Author in Social Media Marketing

“Fundamentally of course, the most important factor when using Twitter for marketing purposes is of course to get followers. However once you have a good pool of followers you may be wondering how often you should be tweeting in order to gain maximum impact, and will probably soon wonder when the best time is to tweet. I mean, let’s face it, we can’t spend all day tweeting or we wouldn’t be able to go about our daily lives and get all those other important tasks done now could we?”

Using Twitter in a responsible and efficient way can indeed be an excellent marketing tactic when attempting to create awareness of your product of service. Knowing when to push this message can mean the difference between your message being read or not being read.

I have recently identified a very useful tool that analyses when your Twitter followers come online.

It provides you with a statistic chart that will help you decide when the best time is for you to tweet. Now of course this does not mean that you should limit your use of Twitter to these times. Twitter is supposed to be ‘social’ and so there has to be an element of being involved in a community to maximise the conveyance of your message to your followers.

The website www.Tweriod.com will analyse your most recent 5000 followers and provide you with a graph that will demonstrate the times at which your users come online. Now if you have more than 5000 followers then this may pose a problem. After all, the most important followers are likely to be the first ones as these are your oldest followers and most probably the people you communicate with the most.

So when is the best time to tweet?

Well stereotypically people come online between 11am and 6pm on weekdays excluding Mondays. Yes it is true; people are using Twitter whilst at work and probably will continue to do so as long as they are in existence. However, your followers may be different so go to the website stated above and get your followers analysed.

As always, it is usually best to utilise more than one source of data. Bufferapp and Hootsuite very usefully inform you on the number of clicks and retweets you get. Adding hashtags to your URL before shortening it will give you the most precise result. Another good tip is to be sure that you use the canonical tag to reduce the opportunity for error with the search engines.

To summarise, use a tool like Tweriod to examine your followers and identify the best time for maximum visibility. Once you have analysed the best time of day to tweet then be sure to tweet the same time on following days in order to gain awareness of your product or service. Don’t forget that only your last 5000 followers will be considered, and use hashtags to create original URLs for maximum tracking.

Article was written by Robert Kirk owner of RFK Solutions Ltd, a small Website Design & Search Engine Optimisation company based in Scotland, UK.